Plenty and Green is an independent sustainability intelligence platform that evaluates produces, products, materials, services, packaging and emerging green technologies through structured analysis and first-hand field research.

MISSION

Information and education: P&G provides valuable information and education about eco-friendly products, practices, and lifestyle choices. By sharing this information in an engaging and accessible way, we aim to help our audience make more informed decisions about their environmental impact.


Community and connection: P&G serve as a hub for a community of like-minded individuals who are interested in sustainability and environmentalism. By creating a space for conversation, collaboration, and support, we desire to help our audience feel connected to a larger movement and motivated to make positive change.

Inspiration and motivation: Our platform inspires and motivates audiences to take action toward a more sustainable lifestyle. By sharing stories, examples, and case studies of individuals and organizations making a difference, we demonstrate the powerful impact that one person or group can have on the environment.

Convenience and accessibility: Our platform makes eco-friendly choices easier and more convenient for audiences. By offering curated resources, reviews, and recommendations for sustainable products and services, we help save time while supporting more sustainable everyday decisions.

approach and methodology

Methodology

We maintain an independent integrity through the investigation and evaluation, implementing a deep research with authoritative sources like safety data from U.S., Canadian, European agencies, acclaimed Universities around the world and scientific datas base.

PG-SEF™ Sustainability Evaluation Framework

This framework is proprietary intellectual property and the backbone of Plenty and Green. The purpose of PG-SEF™ is :

  1. Enable comparison across products, produces, materials, systems, technologies
  2. Eliminate vague sustainability language
  3. Produce evaluation that are trustful and objective

Evaluation Dimension

Each dimension is scored from 0 to 10

  1. Climate & Environmental Impact: emission, water use, pollution, ecosystem effects
  2. Material Origin & Resources: renewable or recycled content, scarcity, land-use impact
  3. Manufacturing & Supply Chain: energy intensity, sourcing transparency, logistics efficiency
  4. Use Phase & Functional Efficiency: durability, performance efficiency, maintenance requirements
  5. End-of-Life & Circularity: recyclability, compostability, reuse potential
  6. Certifications & Verification: third-party standards, regulatory compliance, traceability

Score interpretation:

  • 50-60 Excellent sustainability
  • 40-50 High sustainability
  • 30-40 Moderate sustainability
  • 20-30 Low Sustainability
  • 0-20 Poor Sustainability